Bookie reviews

Our bookmaker review section explains what you can expect from each of the featured companies when you sign up as a new customer.

It’s well known that the bookmaking world is a competitive one and that they will offer generous incentives to persuade you to join. But it’s certainly not as straightforward as just picking the biggest free bet – we dissect the offers and explain how to make the most of them. We also look at the sportsbooks you’ll be using, analysing the strengths, weaknesses and any other points to be aware when you get started.

Unlike a lot of other bookie review sites, we will also tell you which bookies to avoid, not all of them can be trusted with your cash, and it’s worth knowing why. The trusted bookie reviews can be found below, keep checking as we are adding more once they have been approved.

  • betfred logoBetfred – SportBet £10 get £30 in free betsplus 60 free spinsReview – Betfred promo codesClaim
    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply. 18+ begambleaware.org
  • william hill logoWilliam Hill – SportBet £10, get £30 + £10 on casino Review – William Hill promo codesClaim
    18+. Play Safe. New customers using promo code M40 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€15 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms below.
  • 888 logo888 – SportBet £10, get £30 in free bets+ £10 casino bonusReview – 888 promo codesClaim
    Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. 18+ be gambleaware.org
  • Paddy Power logoPaddy Power – Sport£20 risk free betMoney back in cash if it losesReview – Paddy Power promo codesClaim
    New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. 18+
  • betvictor logoBetvictor – SportBet £5, get £30Review – Betvictor promo codesClaim
    18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly