Bookie reviews

Our bookmaker review section explains what you can expect from each of the featured companies when you sign up as a new customer.

It’s well known that the bookmaking world is a competitive one and that they will offer generous incentives to persuade you to join. But it’s certainly not as straightforward as just picking the biggest free bet – we dissect the offers and explain how to make the most of them. We also look at the sportsbooks you’ll be using, analysing the strengths, weaknesses and any other points to be aware when you get started.

Unlike a lot of other bookie review sites, we will also tell you which bookies to avoid, not all of them can be trusted with your cash, and it’s worth knowing why. The trusted bookie reviews can be found below, keep checking as we are adding more once they have been approved.

  • betfred logoBetfred – SportGet £60 in bonuses when you stake £10 Review – Betfred promo codesClaim
    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply 18+ begambleaware.org
  • william hill logoWilliam Hill – SportBet £10, get £30 + £10 on casino Review – William Hill promo codesClaim
    18+. Play Safe. New customers using promo code M40 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€15 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms below.
  • 888 logo888 – SportBet £10, get £30 in free bets+ £10 casino bonusReview – 888 promo codesClaim
    Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply. 18+ be gambleaware.org
  • betvictor logoBetvictor – SportBet £5, get £30Review – Betvictor promo codesClaim
    18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly